Report Reveals 86% Of European Brands Have Shifted Programmatic In-House
- by Joe Mandese @mp_joemandese, April 24, 2019
Marketers in major Western European nations are shifting their programmatic media-buying in-house, at least partially, according to an in-depth series of analyses released today by the Interactive Advertising Bureau (IAB).
The reports, which cover the U.K., Germany, France, Spain and Italy, estimate that an average of 86% of brands buying …
