Commentary
Performance Media Takes Center Stage
- by Tom Turner , Op-Ed Contributor, May 16, 2025
A recent study by Advertiser Perceptions revealed that current “economic uncertainty is driving advertisers to prioritize performance over brand safety.
Fortunately, a focus on performance media achieves both. As we head into upfront season, there is a reason you're hearing the term “performance media” now more than ever. Data, and …
