Search results for "alternate currencies"

• CIMM To Assess Economic Impact Of New Ad Currencies
  The study is expected to presume the marketplace will consolidate from a multitude of contenders to two recognized ad "currencies," which is consistent with the history of the ad industry.
  April 1, 2025  Tags: advertising, alternate currencies, audience measurement, comscore, data, data management, media buying, media measurement, nielsen, research
• ANA Cross-Media Venture Taps Comscore For TV
  ANA-owned Aquila has signed a contract making Comscore the source of the TV audience data component of its cross-media measurement service.
  March 26, 2025  Tags: advertising, alternate currencies, comscore, data, media planning, research, television
• JICs & MOCs: Ten Cornerstones
  The motivation for this White Paper came from a recent claim, by a U.S. TV/video audience measurement alt-currency major TV network "consortium," which includes some global media agencies, that it is operating as a "JIC" rather than what it is - a Multi-Currency Certification Committee, M-CCC.
  November 6, 2023  Tags: ad targeting, advertising, agency, alternate currencies, audience measurement, currencies, media measurement, research, television, video
• 93% Of Video Buyers Are Using Attention Metrics, 81% Want Multiple Currencies
  Half of video buyers are using biometric attention metrics. When it comes to defining impressions, there's little consensus.
  May 3, 2023  Tags: alternate currencies, attention, currencies, metrics, newfronts, research, television, video
• Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
  Nearly a third of advertisers say they'll allocate more than 20% of their upfronts budgets to streaming platforms.
  April 20, 2023  Tags: ad buys, alternate currencies, budgets, currencies, hulu, linear tv, research, streaming, television, upfront