Upfronts Survey: 74% To Spend As Much Or More As 2022, Streaming, New Currencies To Play Key Roles
- by Karlene Lukovitz @KLmarketdaily, April 20, 2023
While some have predicted flat to down spending at this year’s upfronts due to the uncertain economic outlook and downturns in categories including tech and cryptocurrency, iSpot.tv’s 2023 upfronts survey presents a somewhat more upbeat scenario.
Fully 78% of of 519 brand and agency executives surveyed between February 24 and …
