ANA Cross-Media Venture Taps Comscore For TV

Aquila, the Association of National Advertisers’ (ANA) cross-media measurement venture, has signed Comscore to be the service’s TV data provider. The move is another feather in Comscore’s cap toward U.S. TV measurement currency dominance vs. Nielsen and a litany of other “alternative” currency suppliers.

“I’m super excited to work with …

2 comments about "ANA Cross-Media Venture Taps Comscore For TV".
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  1. Ed Papazian from Media Dynamics Inc, March 27, 2025 at 11:51 a.m.

    Congrats to Comscore on this deal. However judging by the explanation of the goals and scope of this project, I don't think it has much to do with national TV rating currencies and suppliers other than Nielsen.

  2. Fraser E from Opinions expressed herein are solely my own, March 27, 2025 at 11:03 p.m.

    So, Nielsen is expandig its device measurement network, which used to be ComScore's key differentiator.  Meanwhile, ComScore is using panels and projections, which have always been rallying points for Nielsen's detractors.  What a time to be alive.  

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