Why Public Safety Should Be The Next Big KPI For Media

by Joe Mandese @mp_joemandese, May 24, 2021

Last week, the Association of National Advertisers released a new report ranking the usage and importance of the major KPIs -- or “key performance indicators” -- the world’s biggest marketers utilize to measure the value and results of their media buys.

Fittingly, “brand safety” metrics rank near the top, just …