Google-Kantar Study Defines 'Budget Agile,' Finds Strategy Improves Campaign Performance
- by Laurie Sullivan @lauriesullivan, September 13, 2022
Artificial intelligence and machine learning have improved the way marketers advertise and market, but sometimes an organization lacks the agility to make quick media budgeting decisions.
Google partnered with Kantar to survey more than 2,400 global marketers and explore the importance of agility in planning, allocating, and optimizing digital budgets …
