Search results for "saas"

• The Next Generation Of The Marketing Mix Model
  Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.
  March 7, 2025  Tags: ad performance measurement, agency, biometrics, data, measurement, metrics, mixed media, nielsen, open source, performance marketing, research, saas, start-ups
• Microsoft Launches Vector Search In Preview
  In preview through Azure Cognitive search, Vector Search uses machine learning to capture the meaning and context of unstructured data, such as images and text. The idea is to make search faster.
  July 18, 2023  Tags: applications, artificial intelligence, bing, cloud computing, contextual advertising, contextual tracking, data, digital, events, machine learning, microsoft, mobile, research, saas, video
• Generative AI Most Transformative Technology On Par With The Internet
  Moves by Google and Microsoft to integrate generative AI into their respective ad businesses will change the way marketers create ad campaigns, and will transform the entire technology ecosystem.
  April 21, 2023  Tags: ad targeting, advertising, artificial intelligence, audience targeting, bing, cloud computing, customer experience, digital, display, google, internet, microsoft, mobile, research, saas, search, technology
• DISQO Acquires Feedback Loop, Accelerates Understanding Of Customer Experience
  DISQO on Thursday announced the acquisition of a software-as-a-service technology company that enables marketers to learn what consumers really think and feel about their brand's products and services.
  May 5, 2022  Tags: customer experience, digital, funding, m&a, research, saas, technology
• How SMBs Have Realigned Tech Priorities
  How are businesses faring during COVID-19? Smaller firms with less than 500 employees in retail, home, professional and personal services and automation continue to struggle.
  November 19, 2020  Tags: covid-19, data, performance marketing, research, saas, search, small business, technology
• Astute Acquires Socialbakers, Combining SaaS Customer Tools
  The acquisition of social media marketing firm Socialbakers by customer engagement platform Astute will allow brands to manage several customer-related functions in one SaaS platform, Astute says.
  September 11, 2020  Tags: customer experience, email, m&a, research, saas, social media