January 25, 2023
Marketers Dusting Off MMM With AI, ML Integrations
- by Laurie Sullivan @lauriesullivan, December 5, 2023
What’s old is new again, with a twist -- at least according to the Out of Home Advertising Association of America (OAAA), which commissioned a survey with Benchmarketing, a division of Omnicom Media Group, to analyze media mix modeling.
Advancements in artificial intelligence (AI), machine learning (ML), automation and data …
