LinkedIn Launches B2B Marketing Tools To Help Gauge Effectiveness Of Brand Investments

LinkedIn is doubling down on its business-to-business (B2B) marketing efforts by launching a suite of tools -- including the “CMO Scorecard,” the “B2B Index,” and the “B2B Leaderboard” -- that aim to help companies better understand how brand investments are impacting their bottom line.

First, LinkedIn’s CMO Scorecard -- led …

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