Commentary
Homegrown Marketing: The Hurdles To Localized Messaging
- by Ray Schultz , Columnist, September 3, 2020
In theory, local marketing should be easier than national for email specialists — there’s less to worry about, right?
That’s not quite true, judging by Thrive With A Localized Marketing Strategy, a study by Forrester.
For one thing, it is hard to scale localized marketing and maintain a brand image …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
