OTT Is Fastest-Growing Media Segment For Local Advertising

The local advertising marketplace will reach $167.4 billion in 2022. The fastest-growing media segment is over-the-top (OTT), with an annual growth rate of 57.4% in 2022, according to recent data from BIA Advisory Services.

Local TV’s 2022 growth is fueled partly by political spending -- about $3.8 billion of the …

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