Commentary
OTT Is Fastest-Growing Media Segment For Local Advertising
- by Laurie Sullivan , Staff Writer @lauriesullivan, October 3, 2022
The local advertising marketplace will reach $167.4 billion in 2022. The fastest-growing media segment is over-the-top (OTT), with an annual growth rate of 57.4% in 2022, according to recent data from BIA Advisory Services.
Local TV’s 2022 growth is fueled partly by political spending -- about $3.8 billion of the …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
