Commentary
Adobe: Weather Could Result In More Spending Than Cyber Monday
- by Laurie Sullivan , Staff Writer @lauriesullivan, March 9, 2023
Weather influences a lot -- from the way people dress and what they purchase to where and when they travel. It also boosts online spending.
For marketers, capitalizing on weather can yield returns comparable to big online shopping days such as Black Friday or Cyber Monday.
Most of the year …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
