Advertisers Losing $6.6B To Bid Shading
- by Laurie Sullivan @lauriesullivan, August 10, 2023
Bid shading, an optimization practice used in programmatic advertising, will likely lead to $6.6 billion in wasted advertising spend annually, mainly because the practice is not well understood by most digital media buyers, according to a recent survey.
The research -- commissioned by Cognitiv, which builds custom AI algorithms, and conducted …
