Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
The joint study released today by TAG along with the 4As, ANA, and the IAB, determined that by working together the digital ad industry collectively saved an estimated $10.8 billion in 2023,
dramatically reducing fraud related to IVT in U.S. display and video ad channels by 92%.
Some $1.4 billion was lost to mobile in-app ad fraud, per Pixalate's estimates, but data shows budgets were also impacted in other media.
A study found 8.5% of all paid traffic, and one in every 11.7 paid-traffic website visits, was invalid.