Advertisers Saved $10.8B In 2023 Based On Industry-Wide Anti-Fraud Efforts

For the first time, a joint study spearheaded by Trustworthy Accountability Group (TAG) measured the entire digital advertising spend to estimate the fraud rate for invalid traffic (IVT).

The joint study -- brought together by TAG with American Association of Advertising Agencies (4As), Association of National Advertisers (ANA), and Interactive …

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