DoubleVerify Sues Adalytics, Jury Trial Demanded
- by Joe Mandese @mp_joemandese, May 15, 2025
Advertising safety service DoubleVerify is suing controversial advertising analytics firm Adalytics for publishing research studies that it says falsely asserted that DoubleVerify's services are ineffective in filtering ad fraud, including invalid traffic and robotic agents.
The lawsuit, which does not specify damages, follows the release of a comprehensive analysis …
