January 25, 2023
Horizon Detects Inflation-Era Consumer Segments, Divides America Into Three Economic Mindsets
- by Joe Mandese @mp_joemandese, July 20, 2022
A succession of macroeconomic events – especially the recent spike in inflation – have begun shifting consumers’ financial mindsets in a way that may not have been seen since the Great Depression. It has also created a new consumer segmentation schema, according to new research from Horizon Media.
The segmentation, …
