Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Search results for "green eco-friendly"
- AAA’s EV Consumer Sentiment Survey, which examines consumer attitudes toward adopting electric vehicles, indicates that while they are interested, consumers think prices are too high. "Of the 1,170 U.S. adults that AAA surveyed, the number one reason those shoppers stated they aren’t likely to consider an EV for their next vehicle purchase is cost, coming in at 59%," per Ford Authority. "It was followed by a lack of charging stations (56%), the cost to repair or replace a battery (55%), and range anxiety (53%). Additionally, four out of 10 surveyed consumers are concerned about the negative impact cold weather has on an electric vehicle’s range."
- While inflation is the No. 1 worry, people are increasingly concerned about the environment.
- Gen Z purchase interest and attitudes toward EVs are less positive than millennials', per Getwizer.
- Ad Net Zero provides a roadmap for the advertising industry. But will it work?
- The new limitations on the tax credit have the potential to short-circuit purchase preferences and brand loyalties, per GfK.
- With inflation pressuring many consumers to make hard choices about what to buy, they may avoid higher-priced "green" products.
- New research shows that four hours of streaming generates roughly the same emissions as driving one mile, according to the Greening of Streaming report.
- Almost half of consumers worldwide said it was harder to act sustainably amid economic uncertainties.
- Almost half of respondents are open to buying an electric car from a new brand, many more than with a gasoline-powered vehicle.
- With consumers returning to being thrifty, marketers need to adjust messages to express compassion, understanding and savings, according to data from research firm GWI.
- Nestle has been testing mono sound and digitally compressed video on mobile, and found these factors made zero difference in performance, while reducing carbon 50%.
- While EVs have become more mainstream, all brands need to continue to show the vehicles are a satisfying drive, according to Mini.
- Some 69% of U.S. consumers now describe themselves as pro-environment, a gain of 17 points since 2012.
- Dentsu and Microsoft see a need for standards on measuring the carbon footprint of advertising.
- A report is linking some huge brands to Cambodia’s disappearing forest. The biggest offenders over the past three years, based on data gleaned from the Open Apparel Registry, included Bestseller, C&A, Gap, H&M, Levi Strauss, Next, Ralph Lauren and Sainsbury’s-owned Tu.
- Survey from CarGurus shows that consumer intent to purchase electric vehicles is increasing, but concerns about cost and infrastructure remain.
- Millennials, Gen Z most likely to say they purchase organic food "all the time" (20% for Millennials/Gen Z vs. 8%, Gen X; 7%, boomers).
