Study: Sustainability Guilt Rises, While Climate Change Skepticism Falls
- by Sarah Mahoney @mahoney_sarah, December 15, 2021
Consumers’ concerns about the environment are growing fast, with new research from GfK showing dramatic shifts in how that concern expresses itself. Some 69% of U.S. consumers now describe themselves as pro-environment, a gain of 17 points since 2012.
The best news may be that fewer people feel cynical about …
