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Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile

by Joe Mandese @mp_joemandese, June 23, 2022

This is one of those Mobile Insiders that is much bigger than "mobile" and has consequences for the entire media ecosystem, but I'm writing about it here, because it will definitely impact how carbon-neutral-minded marketers use the medium in the future.

The issue came up during a panel on the …

ad campaign, advertising, agency, cannes, cause-related, cpg, digital, green eco-friendly, media, media buying, mobile, performance marketing, research, sustainability, video

1 comment about "Nestle's 'Carbon' Copies May Mean Lower Quality, Less Time Spent On Mobile".

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Dan Ciccone from STACKED Entertainment, June 24, 2022 at 10:53 a.m.
Without seeing numbers, what does this mean? What kind of carbon footprint does a streaming ad leave? Did she take into account that they have to compress an HD video to an SD video? Granted lowering the grade of the video isn't a very intensive process, but you still have to go through the exercise.

And does the carbon footprint of the distribution of the ad really matter if the carbon footprint of the production of the ad is massive? Is the industry looking at alternatives to traditional production methods? Probably not considering that creative production offers greater margins than media placement.
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