Commentary
Digital Sweep: That's Where Marketing Dollars Are Going
- by Ray Schultz , Columnist, June 3, 2025
Budgets for owned and earned media channels have fallen this year — with one exception: Email.
Email saw a marginal increase, while contributing to the total digital spend for 2025, according to a survey released by Gartner Marketing at its Symposium/Xpo in Denver
Indeed, email remains the workhorse of marketing. …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
