Marketers Lack Confidence To Achieve Revenue Goals, CMO Council Study Shows
- by Laurie Sullivan @lauriesullivan, May 15, 2023
The CMO Council in partnership with Sprinklr released a report Monday showing that two in three marketers lack confidence in their ability to achieve goals in the face of economic adversity and uncertainty.
The study -- Outsmart Adversity: How CMOs Can Weather Economic Headwinds and Emerge Poised for Growth, fielded …
