Commentary
Why Retail Media Could Overtake Search
- by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2023
LiveIntent reports that more than 80% of marketers plan to increase investment in retail media. This may be because 96% of marketers now realize that first-party data is vital to successful advertising strategies, as Google continues to roll out changes to third-party cookies on Chrome.
That’s according to a study …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
