Commentary
Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of Options
- by Laurie Sullivan , Staff Writer @lauriesullivan, May 12, 2023
Some 60% of participants to a recent survey agreed that user tracking will soon become obsolete, but more than 40% are not familiar with targeting technologies other than advertising identifiers.
Ogury, a company focused on personified advertising, commissioned market research firm IDC to conduct a global survey from November 2022 …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
