Commentary
The Password Plague: Consumers Are Abandoning Purchases Out Of Frustration
- by Ray Schultz , Columnist, October 16, 2023
Email teams being challenged with high cart abandonment rates should push back — the real problem is not bad personalization or copy, but passwords.
People are fed up with them. And their behavior reflects it, judging by the 2023 Online Authentication Barometer, a global study by the Fido Alliance, …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
