Nielsen: 66% Of Marketers Plan To Increase CTV Spend This Year
- by Wayne Friedman , May 21, 2025
Sixty-six percent of marketers plan to increase their North American ad spending on connected TV (CTV) and OTT over the next 12 months, according to a recent Nielsen marketing survey -- up from 44% mark a year ago.
This comes amid estimates of an overall weak upfront TV-video ad marketplace …
