Mindshare: Americans Sustain Higher Levels Of Post-Pandemic Media Usage

The percentage of Americans who report they are spending more time with various media than they did pre-pandemic remains high, but for the most part has fallen from the peak stay-at-home period last year, according to findings of Mindshare's ongoing COVID-19 tracking study.

The most recent wave - the 21st, …

3 comments about "Mindshare: Americans Sustain Higher Levels Of Post-Pandemic Media Usage".
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  1. Robert Rose from AIM Tell-A-Vision, September 17, 2021 at 9:52 a.m.

    This is likely because it's not actually "post-pandemic" yet? 

  2. Ed Papazian from Media Dynamics Inc, September 17, 2021 at 11:56 a.m.

    Exactly, Robert.

  3. Joe Mandese from MediaPost Inc., September 17, 2021 at 1:20 p.m.

    @Robert Rose: The word "post-," used as a prefix, means subsequent to something, not necessarily after it is over.

    So yes, we are in a post-pandemic period.

    We are NOT in a post-end-of-the-pandemic period.


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