20%+ Engage With Interactive Ads, But Many Aren't Sold On AVOD Content
- by Karlene Lukovitz @KLmarketdaily, April 26, 2022
The good news for advertisers in TiVo’s latest Video Trends report, based on a survey of U.S. and Canadian adults in Q4 2021, includes significant levels of engagement with interactive ads.
Nearly a quarter (21%) report having used their phone to scan a QR code in a TV show or …
