Commentary
Consumers Hold Grudges Longer When They Feel Wronged By A Business, Study Shows
- by Laurie Sullivan , Staff Writer @lauriesullivan, January 21, 2022
Marketers need to carefully consider each word used in campaigns, as consumers have become sensitive to the words used in campaigns.
A study shows it's easier for consumers to forgive a person than a business. For example, the slogan “Midwest nice” might be misleading, according to the newly launched Helping …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
