Commentary
Trust In Advertising Rising, Nielsen Data Finds
- by Laurie Sullivan , Staff Writer @lauriesullivan, February 22, 2022
Consumers participating in a study fielded in December 2021 said they evaluate multiple sources of information along their purchase journey to evaluate a brand’s trustworthiness -- such as reviews and word of mouth -- but they mainly consider the brands’ advertisements when making a decision to purchase a product or …
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.
