Consumers' Favorite Innovators? Taylor Swift, Smucker's And Ozempic
- by Sarah Mahoney @mahoney_sarah, April 8, 2024
Innovation always lies in
the eyes of the beholder, and Brand Keys’ 21stMost Innovative Brands survey detects some significant shifts, with consumers finding consumer-packaged goods more exciting than
tech. And increasingly, notes Robert Passikoff, Brand Keys founder and president, they’ve begun to see entertainment as innovation.
That explains …
