Sam's Club Connects CTV, Video Search, Interactive Product Pages

by Laurie Sullivan @lauriesullivan, December 13, 2023

Sam’s Club has an ambitious video ads program that launched Tuesday targeting members supported, in part, by The Trade Desk across connected television (CTV) networks.

The program also includes interactive and sponsored videos for search, and interactive product advertisements on the retailer’s website and in its mobile app.

Research shows 66% …