Commentary
B2C Bling: Consumers Are Ready To Spend On Luxury Items
- by Ray Schultz , Columnist, June 12, 2023
Consumers crave luxury and are eager to spend on it this year, judging by a new study from Wunderkind.
Of the consumers polled, 70.2% are upbeat about their personal finances, and 67.3% are shopping more online compared to last year. Moreover, 89% expect to maintain or increase their luxury …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
