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Immediate, Measurable Ad Results Fuel Performance Advertising

by Laurie Sullivan , Staff Writer @lauriesullivan, January 16, 2025

Performance media is catching the attention of more than search advertisers and marketers, which is likely the reason why more advertisers will buy media in connected television (CTV).

The Internet Advertising Bureau released a 2025 outlook today citing estimating CTV will experience the most growth in 2025 compared with 2024. …

ad performance measurement, advertising, connected tv, iab, media buying, paid search, performance marketing, research, retail, search, television

1 comment about "Immediate, Measurable Ad Results Fuel Performance Advertising".

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John Grono from GAP Research, January 17, 2025 at 10:51 p.m.
Yep, that's the way I buy Real Estate and Sports Cars ... immediately. Said no-one.
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