Radio, Outdoor Media Drive Biggest Gains In Forecast Of Ad Prices
- by November 11, 2021
The economic recovery from the pandemic recession last year has helped drive greater demand for advertising. However, the rebound has been uneven among different media channels in the United States, according to ECI Media Management’s forecast for ad prices.
Radio will see the biggest swing in ad prices this year, …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
