Commentary
Adland Braces For Sorrell's 'Deep Doo Doo'
- by Sean Hargrave , Staff Writer, April 30, 2020
The prediction makes for such bad reading that Sir Martin Sorrell has described holding companies, apparently including the one he is famed for setting up, as being in "deep doo-doo."
AA/Warc figures had predicted a 5% increase in advertising spend this year. Instead, today's figures forecasts a 16.7% drop. For …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
