Brands Are Ready To Explore Trends In Influencer Marketing
- by Robert Williams , February 1, 2023
Influencer marketing has been touted as a way for brands to engage hard-to-reach younger consumers by sponsoring internet personalities who have a significant following on social media.
In describing their influencer marketing plans for 2023, 91% of brand marketers said they’re open to exploring new trends in influencer marketing, according …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.
