Commentary
B2B Buzz: Gen Z, Millennials Are More Adventurous Marketers Than Gen X, Boomers
- by Ray Schultz , Columnist, July 24, 2024
Young B2B marketers are much more upbeat about the future than their older colleagues, according to a study by Anteriad and Ascend2.
Of the Gen Z and Millennial marketers polled, 47% expect a significant revenue increase this year, versus 27% of Gen X and only 5% of Boomers. They are …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
