Commentary
Influencer Marketing Laid Bare On 'Love Island'?
- by Sean Hargrave , Staff Writer, June 21, 2019
"It is what it is" has apparently become a buzz phrase from this year's "Love Island" but as Mobile Marketing quips, that should
probably now be "It is what it isn't."
It will come as little surprise to any marketing exec that influencers may not be all they appear …
Sean Hargrave is MediaPost's London Editor. You can reach him at seanhargrave@btinternet.com.
