Commentary
Why It's Time To Listen To Mobile's First Anti-Fraud Evangelist
- by Joe Mandese @mp_joemandese, March 16, 2023
This week, mobile marketing platform AppsFlyer named Andreas Naumann its -- and likely the ad industry's -- first anti-fraud evangelist. At least by official title, if not in actual practice.
Naumann says his main job will be taking the volumes of data AppsFlyer sits on and using it to help …
Joe Mandese is the Editor in Chief of MediaPost. You can reach Joe at joe@mediapost.com.
