Commentary
They Spend $3.4 Trillion. Why Can't Brands See Them?
- by Sarah Mahoney , Staff Writer @mahoney_sarah, September 27, 2023
Target ad
Marketers have been talking about the growing clout of the Latino market for decades, yet it’s still one of the least understood demographics. If American Latinos were a country, they’d have a gross domestic product of $3.2 trillion, up from $2.8 trillion last year. That makes them the …
Sarah Mahoney is a staff writer for MediaPost. She covers retail, fashion, beauty and apparel, as well as D2C brands and women’s political issues. You can reach Sarah at sarah@mediapost.com.
