Commentary
Consumers Strongly Consider Streaming As Tiers Amid Price Increases
- by Wayne Friedman , Staff Writer, January 26, 2024
What’s the bottom line in deciding whether to jump to a less expensive ad-supported streaming service from a no-advertising, fully subscription-based platform?
About $4 to $5 a month.
This comes from a Hub Entertainment Research survey in December 2023 that said 64% of viewers would make the change. A now dwindling …
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
