Commentary
Can Email Reach The LGBTQ+ Audience?
- by Ray Schultz , Columnist, February 4, 2019
An article out in Forbes today posits that marketers are overlooking a potentially massive audience -- the LGBTQ+ community.
The market is larger than most marketers realize — perhaps 32 million, or 13% of the U.S. population. But it is overlooked.
“Either because brands view it as too risky or …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
