Fashion Label Uses AI Merchandising To Improve Site Search By 25%

SikSilk, an urban streetwear brand, experienced a 25% increase in ecommerce purchases from on-site search and a 36% decline in site abandonment after implementing AI-powered site search technology.

Nosto’s Head of Search, Antanas Baksys, believes SikSilk is far from alone in failing to use merchandising to optimize search results.

“Our  …

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