Fashion Label Uses AI Merchandising To Improve Site Search By 25%
- by Laurie Sullivan @lauriesullivan, April 17, 2023
SikSilk, an urban streetwear brand, experienced a 25% increase in ecommerce purchases from on-site search and a 36% decline in site abandonment after implementing AI-powered site search technology.
Nosto’s Head of Search, Antanas Baksys, believes SikSilk is far from alone in failing to use merchandising to optimize search results.
“Our …
