Commentary
Q2: Non-Game Apps Overtake Game Apps, But Consumer Spend Down For 1st Time
- by Karlene Lukovitz @KLmarketdaily, August 25, 2022
As of this year’s second quarter, more than half of U.S. App Store spending comes from non-game subscription mobile apps, according to mobile tracking firm Sensor Tower.
The quarter was also notable in that it marked the first time the firm’s tracking has shown a decline in overall U.S. consumer …
Karlene Lukovitz is editor of MediaPost's "Digital News Daily" and writes the weekly "Video Insider" and "Advanced TV Insider" columns. You can reach her at karlene@mediapost.com.
