Commentary
Dizzying Dashboards: Executives Are Overwhelmed By Data
- by Ray Schultz , Columnist, May 5, 2025
Don’t be surprised to see your marketing bosses and C-suite leaders pulling their hair out.
Today’s executives are overwhelmed by data, judging by Data, decisions, and doubt: a 2025 Leadership Perspective, a study from TheyDo, conducted by Sapio Research.
Of those polled, 50% list data overload as a key …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
