Search results for "brand affinity technologies"

• Cultivating Omnichannel: Grove Collaborative's Evolutionary Tale
  As Grove Collaborative moved from a pure play D2C into broader retail presence, it had to test and learn its way into a more evolved omnichannel approach. Grove Collaborative's VP of Marketing, Samantha Howe, shares key learnings about the weaknesses of siloed D2C/retail teams and goals and how the brand built a fully integrated "internal agency" model. What did they learn about assigning different messaging and allocations, even choice of influencers, for different aims? What did they learn about useful testing, internal briefs and measuring success. And how does this emerging model point towards a different idea of what a CPG company is in a channel agnostic future?
  December 23, 2022  Tags: brand affinity technologies, branding, consumer, cpg, d2c, influencer marketing, integrated marketing, messaging, retail
• Preferences For Brand Loyalty Programs Reflect Economic Climate
  Loyalty discounts on products or services are most sought by 79% of U.S. consumers, up from 71% only two years ago.
  July 8, 2022  Tags: brand affinity technologies, loyalty, rewards
• Most Consumers Rarely Post About Brands On Social Media
  Brands that promote their loyalty programs on social media likely will encourage more interactions with customers.
  July 1, 2022  Tags: biometrics, brand affinity technologies, brand image, brand marketing, branding, brands, cmmr, content, corporate ethics, demographics, digital, earned media, loyalty, politics, retargeting, social media
• Honda Acura TLX: Social + VR + AR = Success for AHM
  The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content.
  January 21, 2019  Tags: audience targeting, augmented reality, automotive, brand affinity technologies, brand image, earned media, engagement, facebook, gaming, gen y, influencer marketing, live streaming, media, men, millennials, paid media, social media, technology, virtual reality
• Southwest's 'Story' Campaign Optimizes Targeting Strategies
  The videos show the back stories of each traveler before they are onboard. A brand logo with the person's seat assignment hovers nearby.
  November 19, 2018  Tags: ad targeting, airlines, audience targeting, awards, brand affinity technologies, brand marketing, campaigns, data-targeting, digital marketing, engagement, marketing/branding/advertising, media, mobile, mobile programmatic, omma, real-time, social media, technology, television, travel
• Developing PepsiCo Beverages' AI Media Capability
  AI is the biggest buzzword of the year, and it comes with substantial opportunity in the media landscape. PepsiCo's Director of Media Strategy & Investment, Caitlin Winsor, and Stephanie Burgess, Director of Brand Engagement, talk about what steps they've already taken and how they're thinking about the long term AI vision for the Pepsi Beverages portfolio.
    Tags: artificial intelligence, beverages, brand affinity technologies, brands, cpg, engagement, media, strategy