Curated Guide to Research
MediaPost's comprehensive guide to current research in the marketplace.
Among mobile consumers ages 18-24, 68% shop on mobile up to four times weekly and 86% use mobile as a gaming platform, according to Tapjoy research released today.
Many people have saved their government stimulus payments, but are open to email offers, Epsilon reports.
A PowerInbox study shows that most teens will click through to a relevant ad.
The key to building excitement around this campaign was a comprehensive roll-out across various social channels which started a month before with teaser content.