Commentary
The COVID-19 Wallet: Consumers Are Spending Again, But They Want Discounts
- by Ray Schultz , Columnist, September 2, 2020
Consumers are slowly returning to normal, judging by Consumer Sentiment during COVID-19, a study based on Epsilon’s Shopper’s Voice.
For instance, 67% have resumed their usual spending. But 60% have negative feelings about changes in their lives due to COVID-19 — i.e., sadness, fear and anger. Some also feel …
Ray Schultz is the former editor of DM News, Chief Marketer, Direct, Circulation Management and other marketing titles.
